Wednesday, November 21, 2018

1992 Thanksgiving Parade Part 1





Earlier this year, Adult Swim finally managed to put together a good live-action show in Joe Pera Talks with You. I bring up the series because in one episode Joe goes on his annual fall drive after Halloween to send his Jack o'Lantern downstream before returning home to eat warm apples and regrow his soul. Yes it's about as weird as it sounds but at the same time is delightful and more than a bit meaningful for those of us who put our all into holiday celebration. Since Halloween ended I've had little chance for a good regrowth. Lucky for me I had something stashed away in case of emergency. You all better remember this framing device cause it's gonna be a while before we come back to it.
Last year, in a display of free VHS tapes, I came across an old Kodak tape with the title, 1992 Thanksgiving Parade. The other night I finally settled in with some family members and a plate full of new Cheeseburger pizza rolls, and had the time of my life. Now it's time to spread the joy to you all out there. Get comfy cause this one's gonna require at least two posts to get through. Also prepare for off-screen photos as I currently lack the technology to digitize this treasure, though I'm totally asking Santa for it.

The parade in question is in fact the 66th annual Michigan Thanksgiving Parade, or as it's sometimes called, America's Parade. Despite spending my entire life in the mitten I'm only slightly familiar with this event. In my defense most Lansing affiliates witch over to national feeds for the likes of Macy's. Like its competition this features the usual assortment of marching bands, novelty acts, musical numbers, and balloons, though as you'll soon find see, everything is a little left of center.

Let's start with some of the personalities peppered throughout this event. First up is Mort Crim, who aside from having a name badass enough to be an 80s cartoon villain apparently served as the inspiration for Ron Burgundy. This guy has worked multiple news outlets, penned novels, flown around the world, I think fighting a dragon was listed as one of his accomplishments. He's got that classic air of professionalism that leaves no doubt he spikes his morning coffee. Next to Mort we have Carmen Harlan, who spent decades working Detroit news, retiring only a couple years ago followed bu plans to launch a fashion line.

Their man on the street is Chuck Gaidica, another long-time newscaster from the region who provides much of the uncomfortable comedy during the broadcast. Along for the ride are two girls who won a competition to be junior reporters for the day. My distaste for Facebook is well-known but if anyone happens across Sarah Garlak or Erika Quinn please point them in this direction. Anyways these poor girls are stuck with Chuck who by modern standards might be considered a bit touchy. Not saying he's a pervert or anything, though he did write two books about cuddles, just putting that out there.

Not unlike other major parades the first hour of this broadcast is mostly filler material. There's a full spectrum of behind-the-scenes puff pieces, a bit about mounted police, Chuck leading young girls around Detroit. Not much of anything spectacular in this part aside from looks at outdated technology and fashion. Everyone involved in this production is at a constant risk of tripping over a cord. The real discovery here is that this bad boy has all the ad breaks as god-intended. A lot of this stuff is regional which for a flock of Michigan folk was a blast from the past. We''l slice these in as we go along starting with TJ Maxx, not because of any nostalgia but to share this picture of two models to drive home the point that this is 1992. Marching bands are playing music from Hook and Robin Hood: Prince of Thieves, it's a different time alright.

After nearly a full hour of preamble and a tacky musical number, the parade was on at last. And what better way to march in America's third or fourth favorite holiday than policemen with phallic flags and Thomas the Tank Engine's terrifying twin who works for the U.S. Postal service. Let this serve as an early warning that a fair bit of this event serves as nightmare fuel, especially for those scared of clowns. Those jolly monsters weave between every float and under every balloon. Detroit must have been infested with clowns long before the insane rapping variety hit the scene.

Ad Break! One of my favorite spots of the entire show was all about rediscovering downtown Davison, a little burg just east of Flint. We're talking about some pure small-town nonsense with our couple doing their holiday shopping at a pharmacy and seemingly signing an insurance policy. Nothing says happy holidays like accidental-death coverage which the pair salute with a thumbs up.

Another common theme of this event are disarmingly straightforward balloons. You won't find the star power of Garfield or Snoopy, but you will stare in awe at Puppy. Yes, the one and only Puppy. Maybe too much of a deep cut? Further balloons stick to generic characters but the best part of their contribution is just getting started. See how Puppy is veering off to the side? The main staging area for this broadcast had some classic Michigan wind which routinely sent balloons spiraling out of control as clowns struggle to wrangle them. This phenomenon will come to a head later on but not before Captain Detroit and Fopa the elf are dragged kicking and screaming down the streets of Detroit.

Time for another ad break, this time featuring Value City's Moonlight Madness sale. Some of these stores still exist in the stretch between Chicago and Toledo though the Lansing outlet listed here is long gone. That old Lansing branch was a dark and dingy place created solely to inspire the worst purchases possible. This was a store with a bin of unwanted and unknown video games that somehow managed to be severely under-stocked. Think of it as a dangerously low ball pit full of broken dreams. This is the same store where my family once purchased a Christmas tree train that was guaranteed to derail on every turn. There was much weeping in Santa's village that year.

Our next specimen might require you to enlarge the photo. Marching alongside the Red Thistle Pipes & Drum was a mysterious giant-headed clown who would prove to be first in a line of similar creatures. Apparently these big paper-mache heads are a hallmark of this event with some of them resembling celebrities but all offering a glimpse into the darkest recesses of the human mind.

Sometimes life give us a perfect shinning moment of joy such as when this broadcast temporally transformed into a low-budget rendition of Cloverfield. Meet Methany the dinosaur. Perhaps aching out of the need to prove herself more than a derpy gas-filled novelty with a pun name, she breaks free of her restraints to wreck havoc upon her clown handlers and Chuck “cuddles” Gaidica. Whether it's the shaky camerawork or Gaidica's apparent fear at potentially being crushed by an inflatable T-Rex this moment is pure gold. If ever an image begged to be immortalized on the ceiling of a great chapel, this is it.

Let's go to another clump of ads and talk about this classy piece from Meijer. As a camera pans up a large forest tree rigged with lights, a calm old narrator speaks of how many stores have enough selection fit under most trees, but at Meijer they've got enough to fill a whole lot more. Cue the rest of the forest lighting up bit by bit with the spread of joyful holiday materialism. This is all done to a slow take on O Christmas Tree. Holy fuck is this one ever good. It walks that fine line of encouraging the audience to shop without ever tossing numbers or products in our face.

Also courtesy of Meijer was a pair of Toy City commercials. While it's not so much the case now, the toy department in Meijer stores used to be enormous with a whopping game video game aisle to boot. Toy City wasn't far off as descriptions go, and the ads associated with it during this parade bring back the warm and fuzzes. They're themed in a sort of art-deco metropolitan design that was marketable to kids thanks to movies like Batman, Dick Tracy, and The Rocketeer. In each one a newsboy shouts out the great deals to be found such as Sonic 2. As far as big ticket items for the season, this one was a juggernaut. Any kid who already had a Genesis, or was considering conversation, looked at this as an almost religious event, and the sales were crazy. Even today it's hard to come across a Genesis without a copy of this nearby.

Back to the show we have another bizarre float, this time featuring the tortoise and the hair. I'll be straight up with you guys, the tortoise isn't all the special. He exists in that generic space of things designed with kids in mind that manages to mix both cute and repugnant together. His big-eared friend on the other hand seems to be the result of a bet to see who could scare the most children. The sheer madness of this thing is further intensified by the cameramen who gets right up close and tilt to provide that perfect kaiju movie vibe.

You'd think the organizers would provide a nice break from the terror you'd be wrong. Not far behind the evil bunny is a K-Mart clown balloon. That's right, these suckers have gone airborne. The visual of this thing surrounded by a group of normal clowns comes across like a species of insect carrying their queen to safety. I think that's the best image to close out this first installment. Gonna try and pick this up again either Thanksgiving night or or perhaps Black Friday. There's still a lot of ground to cover so keep your fingers crossed. For now I wish you all a happy Thanksgiving. Indulge your gluttonous nature, check out a bad movie or two, but most of all relax. You'll need your strength for the second installment of this parade.

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